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Is this you in Norway? Not if you're over 65

The nightmare of selling things to old people

Advertisers and marketing people have trouble targeting older consumers, because old people just aren’t very aspirational. No one looks at an old person and thinks: ‘I want to be like that! Now!’ Older people, though, are increasingly taking up an inconveniently large space. They make up a greater proportion of the potential market than ever [...]