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By Geraldine Bedell on 7 December, 2010
Making conversation in a care home is hard work. The commonest opening gambit is probably, ‘What did you have for lunch?’ which is not a question to which the answer is going to be a) very interesting, unless Heston Blumenthal has popped in, or b) readily available to anyone with a cloudy memory, let alone [...]
By Geraldine Bedell on 1 December, 2010
It is a paradox that older people make up a large and growing number of consumers – presenting a tremendous opportunity – yet they are almost entirely ignored by marketing executives. Over-50s need and want to buy stuff like anyone else, but some 90% of marketing spend is directed at younger people. A report out [...]