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By Geraldine Bedell on 30 July, 2010
One of the many lessons ageing populations are starting to teach us is that age is a rubbish way of categorising people. Advertisers have been obsessed for years with selling to an 18-49 or 25-54 demographic and, partly as a result, we are stuck with the idea that people over the age of 50 or [...]
Posted in Blog, Culture, Marketing | Tagged 50-plus, advertisers, ageing populations, Baby Boomer, Barack Obama, Counting Crows, cruises, Fourth Age, Generation Jones, insurance, iPad, Jonathan Pontell, Jonesers, Jonesing, media, Mr Jones, Nielsen, old-old, Third Age, Wikipedia, young-old |
By Geraldine Bedell on 9 June, 2010
‘Older people’, the subject matter of this website, has a euphemistic ring. It sounds weaselly. Older than what, or whom? Babies? Toddlers? Teenagers? It’s a phrase that reminds me of the old Jonathan Miller joke: ‘In fact, I’m not really a Jew. Just Jew-ish.’ It prevaricates and quibbles and refuses to come out and say [...]
Posted in Blog, Culture | Tagged A Fresh Map of Life: The Emergence of the Third Age, Abigail Trafford Walsh, Boomers, centenarians, elder care, elderly, elders, Encore, Eric Midwinter, Fourth Age, Gene Cohen, Geoff Oliver, George Washington University, golden years, Jonathan Miller, London marathon, Marc Freedman, Michael Young, Ms magazine, Old, old people, older people, Oxford Institute of Ageing, pensioners, Peter Laslett, Phyllis Moen, Prime Time, retirement, Seniors, Suzanne Braun Levine, the Guardian, The Making of An Elder Culture, Theodore Roszak, Third Age, U3A, Université de la Troisième Age, University of Minnesota, Washington Post |