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From here to eternity?

Age doesn’t tell you anything

By Geraldine Bedell on 30 July, 2010

One of the many lessons ageing populations are starting to teach us is that age is a rubbish way of categorising people. Advertisers have been obsessed for years with selling to an 18-49 or 25-54 demographic and, partly as a result, we are stuck with the idea that people over the age of 50 or [...]

Posted in Blog, Culture, Marketing | Tagged 50-plus, advertisers, ageing populations, Baby Boomer, Barack Obama, Counting Crows, cruises, Fourth Age, Generation Jones, insurance, iPad, Jonathan Pontell, Jonesers, Jonesing, media, Mr Jones, Nielsen, old-old, Third Age, Wikipedia, young-old | 1 Response

The key to the big society

The key to the big society

By Geraldine Bedell on 12 May, 2010

So Britain finally has a new government, after five days in which the news has mainly been that some men were going in or out of a building.  The policy positions of the first coalition since the second world war, hammered out in those meetings, will emerge over the coming days and weeks, but it [...]

Posted in Blog, Politics, Work | Tagged big society, Bill Gates, Britain, coalition government, community organisers, Conservatives, David Cameron, Downing Street, Encore careers, entitlements, Eton, George Vaillant, government, Harvard Medical School, headhunting, insurance, intergenerational projects, leisure industries, Liberal Democrats, Marc Freedman, Microsoft, philanthropy, public service, purpose-driven jobs, responsibilities, retirement, social enterprises, Teach First, third sector jobs, volunteering | Leave a response

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