To see what European business could become, look to the Nordics
Nordic countries have long been considered exemplars of good public policy. Politicians around the world admire Denmark’s social safety-net, Finland’s hospitals, Sweden’s system of parental leave and Norway’s prisons. What gets less attention is that these countries also excel at nurturing world-beating businesses. They have only 0.3% of the world’s population and generate about 1% of global GDP, but produce plenty of corporate giants, from IKEA, the world’s biggest furniture-seller, to Lego, its largest toymaker, and Novo Nordisk, Europe’s most valuable company.